Our school positions itself as a "research university among technical and vocational universities and an industry-research university among ordinary universities." To implement the six strategies mentioned above for school affairs development, the School of Management will establish development goals based on the resources of each department. These goals are defined as follows: cultivating "professional," "innovative," "international," and "holistic" management talents.

The School of Management adheres to its consistent advantages in school administration, grasping the international development trend, and utilizing innovative thinking and integrated learning approaches to shape the characteristics of the school. We aim for students to enter the industry before graduation and succeed wherever they go. We uphold the educational concept of "academic-enterprise win-win, dual-track, and triple-win" in professional fields such as finance, business management, insurance finance, accounting, leisure business management, marketing and circulation, and silver hair industry management. We combine industrial resources and teaching research with creative ideas and innovative actions, fostering cross-department cooperation and integration.

Our goal is to cultivate professional, innovative, international, and holistic management talents for the corporate world. To achieve this, we propose six talent cultivation strategies based on the aforementioned development thinking:

1. Deep cultivation: Develop local international plans.
2. Enter the industry before graduation.
3. Create a win-win situation parallel to learning, research, and production.
4. Engage in cross-border learning and cross-border advancement.
5. Secure employment after graduation and quickly adapt to the workplace.
6. Encourage continuous improvement and maintain a strong battery life.

Based on these strategies, we will carry out various action plans to achieve our goals.


In addition, considering the rapid development of artificial intelligence technology and the issues related to population aging in recent years, as well as the growing e-commerce market and the increasing demand for talent in the silver-haired industry, the School of Management has made significant advancements and formulated a vision of "Fighting Artificial Intelligence and Embracing the Platinum Generation." In line with the school's development goals and the forward-looking approach of the School of Management, the Department aims to cultivate "digital management" talents.

Based on this vision, the educational goals of the Department are defined as follows: "To cultivate enterprise management talents with high-quality work attitudes, who can grasp the pulse of the times, tackle management problems, and innovate and start businesses."

1. Emphasize the key development characteristics of C-SMILE

The Chaoyang Enterprise Management Department focuses on the fundamental skills of the five disciplines mentioned above and further emphasizes the importance of students having creativity, skill, attitude, innovation, and a learning mindset in addition to the five disciplines. The department also highlights entrepreneurship and other professional features. This approach enables students in this department to develop the following seven core competencies, creating a competitive advantage for their future employment:

- Professional ethics and teamwork attitude.
- Independent learning and lifelong learning attitude.
- Insight into industry trends and international perspectives.
- Ability to identify and analyze management problems.
- Creativity and innovation.
- Process planning and analysis capabilities.
- Marketing and business capabilities.

2. The Chaoyang Enterprise Management Department adheres to the teaching characteristics of "creativity, innovation, and entrepreneurship" with a focus on practical orientation.

The curriculum design of the Chaoyang Enterprise Management Department includes fundamental courses in economics, statistics, and management, as well as "five-management" courses aimed at cultivating professional competence. Additionally, applied courses are offered to develop professional characteristics. The department also provides systematic planning of professional courses to support implementation, along with learning activities such as competitions and graduation projects. These initiatives aim to stimulate the creative potential of students, foster teamwork, and offer a rich, exciting, and substantial course structure and content.

The department's teaching approach focuses on the following elements:

  • Special courses: creative thinking and practice, enterprise practice, graduation project, innovative career planning, business management practice.
  • Featured teaching: industry-university collaboration with dual teachers, enterprise visits, and case-based teaching.
  • Professional characteristic courses: Entrepreneurship Management Course, Commercialization Management Course, Industrial Creative Development Course, and more.

These teaching components aim to cultivate entrepreneurial energy that will thrive in society. They provide students with practical experiences, foster creative thinking and practice, and equip them with the necessary skills and knowledge for successful business management.

3. Cultivate Pioneers of Cross-Border E-Commerce and Digital Marketing Talents in Response to the Rise of Cross-Border E-Commerce and Digital Marketing

The Department has secured funding for the Ministry of Labor's Employment and Study Program, with a planned annual subsidy received for four consecutive years, starting from the 103rd academic year. As part of the program, we have invited renowned industry professionals to teach at our school. These professionals include domestic SEO master Lian Qiyou, keyword advertising teacher Lin Mengxuan, cross-border e-commerce platform teacher Lin Youcheng, traffic analysis teacher Wu Tianyuan and Harris, Facebook marketing teacher Xie Zhangsheng, copywriting experts Mr. Cai Qihua and Mr. Xiaolu, as well as Mr. Hu Jiawen, who specializes in micro-movies and micro-productions.

In addition to classroom teaching by industry experts, we have also signed a memorandum of cooperation with the Yushan Internet Business Association in the Greater Taichung Area. This collaboration provides at least 30 internship opportunities annually, with many interns being invited to continue their positions on a yearly basis. Furthermore, this year we are co-organizing the 2018 Taiwan Economic and Trade Network Cross-border E-commerce Practical Camp to enhance students' practical experience.


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