姓名/職稱

邱桂堅 助理教授

聯絡方式

電子信箱:cgc@cyut.edu.tw

電話:(04)2332-3000 ext.4852

研究室: T2-1025

學歷：

朝陽科技大學資管所博士

朝陽科技大學企管所

世新大學  新聞系

經歷

1. 朝陽科技大學 /通識教育中心/企管系 /專任講師 (2012-02 ~ )
2. 朝陽科技大學 / 企業管理系「公共關係」講師 (2012-01 ~ , 兼職)
3. 朝陽科技大學 / 傳播藝術系『消費者行為』 / 講師 (2012-01 ~ , 兼職)
4. 朝陽科技大學/ 通識教育中心『採訪與編輯』 / 講師 (2011-02 ~ , 兼職)
5. 朝陽科技大學/休閒事業管理系「休閒產業與公眾關係」 / 講師 (2011-02 ~ , 兼職)
6. 朝陽科技大學 / 傳播藝術系『公共關係實務』 / 講師 (2011-02 ~ , 兼職)
7. 朝陽科技大學/休閒事業管理系 / 「公共關係」講師 (2010-08 ~ , 兼職)
8. 朝陽科技大學 / 秘書室公共事務組 (2006-08 ~ )
9. 中華民國紡織業拓展會 / 派駐經濟部國際貿易局專案經理(媒體公關) (2005-01 ~ 2006-07)
10. 中華民國紡織業拓展會 / 派駐經濟部中小企業處專案經理(媒體公關) (2003-01 ~ 2004-12)
11. 中華民國紡織業拓展會 / /紡織月刊編輯 (2000-01 ~ 2002-12)
12. 中華民國紡織業拓展會 / 紡織月刊記者 (1997-01 ~ 1999-12)

教學科目

管理學、 企業概論、經營管理實務、數位編輯、資訊管理與教育

研究興趣

服務業管理、資訊教育、創新管理

產學合作計劃

1. 教育部南投中寮鄉社會責任(USR)媒體行銷計畫(2020-1 ~ 2023-12)
2. 「2020紐西蘭商新益美亞洲國際有限公司台灣分公司媒體形象提昇計畫」 (2018-03~2020-10)
3. 財團法人中國生產力中心104年度小型企業人力提升計畫 (2015-02 ~ 2015-12)
4.  「紐西蘭商新益美亞洲國際有限公司台灣分公司媒體形象提昇計畫」 (2014-10 ~ 2015-04)
5.  財團法人中國生產力中心103年度小型企業人力提升計畫-協同主持人 (2014-02 ~ 2014-10)
6. 「紐西蘭商新益美亞洲國際有限公司台灣分公司媒體形象提昇計畫」 (2013-10 ~ 2014-04)
7.  財團法人中國生產力中心 「 102年度協助事業單位人力資源提升計畫」 (2013-09 ~ 2013-12)
8. 「紐西蘭商新益美亞洲國際有限公司台灣分公司媒體形象提昇計畫」 (2012-12 ~ 2013-04)
9.  「紐西蘭商新益美亞洲國際有限公司台灣分公司媒體行銷計畫」 (2012-04 ~ 2012-08)
10.  行政院職業訓練局中區職業訓練中心「區域經濟整合與職業訓練發展國際研討會」計畫 (2011-01 ~ 2011-06)
11. 「紐西蘭商新益美亞洲國際有限公司台灣分公司形象提昇計畫」 (2010- ~ 2011-04)

期刊

1. The Analysis of Learning Performance Satisfaction for Physical and Online Learning: A Case Study from Taiwan. KC Chiu, RC Chen, Electronic Journal of e-Learning 22 (9), 28-45, 2024
2. Examining the moderating and intervening effects of communication apprehension on perceived learning. KC Chiu, RC Chen, International Journal of Innovation and Learning 35 (2), 137-160, 2024
3. The Analysis of Bursary Satisfaction and Learning Performance for Disadvantaged Students: A Case Study from Taiwan. KC Chiu, RC Chen, Education Sciences 13 (5), 513, 2023
4. Exploring the Effect of Social Networking Service on Homestay Intention in Vietnam by GM (1, N) and Multiple Regression Analysis. KC Chiu, CS Lai, HH Chu, DHT Thi, RC Chen, Journal of Information Science and Engineering, 531-546, 2022 
5. Examining the Influencing Factors of Intention to Use Domestic Robot by Grey Clustering Analysis, KC Chiu, CS Lai, HH Chu, RC Chen, International Journal of Mechanical Engineering and Robotics Research 10 (10), 553–559,2021
6. The Effect of Learning Factory Approach on Technology Management Education for Social Science Students, KC Chiu, CS Lai, HH Chu, RC Chen, Turkish Journal of Computer and Mathematics Education 12 (3), 4927-4937, 2021
7. Apply importance performance analysis to explore innovation resistance of home robot KC Chiu, CS Lai, HH Chu - International Journal of Mechanical Engineering and Robotics Research, 9(5), 716–720,2020
8. 紡織業針對新南向政策提出之建議與需求調查分析， 邱桂堅， 陳進來, 紡織綜合研究期刊 28 (3)，1-11，2018
9. 以灰聚類分析影響校園藝文公益活動舉辦因素之研究，邱桂堅，止善25期，111-130，朝陽科技大學通識教育中心，2018
10. 公益活動購買動機之研究，邱桂堅，止善23期，155-172，朝陽科技大學通識教育中心，2017
11. Grey Clustering Analysis on the Motivation of Participating in Charity Sale of Emergency Allowances for Students, KC Chiu, Journal of Grey System 19 (4), 183-188, 2016
12. GM (1, N) Analysis on the growth of cultural and creative industries in Taiwan, KC Chiu, International Journal of Kansei Information 7 (2), 41-46, 2016
13. Brand Equity on Purchase Intention of Creative Products by GM(h,N) and Multiple Regression Model, KC Chiu, CS Lai, HH Chu, YX Gao, HW Hsu, Journal of Grey System 19 (2), 59-66, 2016
14. The Analysis of the Learning Effectiveness of Chinese Writing by Grey Clustering Analysis, Chih-Sung Lai, Kuei-Chien Chiu, Tian-Jong Hwu, International Journal of Kansei Information 7 (1), 17-24, 2016
15. 班級臉書網路社群行為初探，邱桂堅，止善17期，147-161，朝陽科技大學通識教育中心，2014
16. Apply Rough Set on Key Product Attributes of Home Video Game Based on Purchase Intention,HH Chu, CS Lai, HC Yang, KC Chiu, International Journal of Kansei Information 3 (1), 1-6, 2012

研討會論文

1. 學生領取勵學金成效之關聯分析以科技大學為例，簡永傑，張昀凱，邱桂堅， 陳榮靜，2024DLT數位生活科技研討會，2024
2. 學生領取勵學金之學習成效分析以科技大學為例，邱桂堅，蔡稟濬，陳榮靜，2023DLT數位生活科技研討會，2023
3. Transfer learning and LSTM to predict stock price. RC Chen, WI Yang, KC Chiu - 2022 International Conference on Machine Learning, 2022
4. Factors influencing perceived learning of students during online classes: A case study from Taiwan. KC Chiu, S Agrawal, RC Chen - Proceedings of the 8th International Conference on Frontiers of Educational Technologies, 2022
5. Finding the Key Factors of Successful Personal Brand of Internet Celebrities, KC Chiu, CS Lai, R Sokorevskiy, HH Chu, RC Chen - 2021 International Conference on Technologies and Applications of Artificial Intelligence (TAAI), 2021
6. Finding the social networking service factors of homestay intention in Vietnam based on GM (1, N) model, KC Chiu, CS Lai, HH Chu, DHT Thi, RC Chen - 2020 International Conference on Technologies and Applications of Artificial Intelligence (TAAI), 2020
7. The competence evaluation of E-journalist–An analysis of problem-based learning course, The 4th International Conference on E-Society, E-Education and E-Technology, KC Chiu, HH Chu, CS Lai, 2020
8. Bridging distances with life reviews: A study on intergenerational learning in the history alive program, C Chang, CY Lin, KC Chiu - Proceedings of the 2019 3rd International Conference on E-Society, E-Education and E-Technology, 2019
9. GM (1, N) Analysis of the Influence of E-service Quality on Customer Satisfaction of Mongolian E-commerce, CS Lai, KC Chiu, B Otgonsuren - Proceedings of the 2019 3rd international conference on e-society, e-education and e-technology, 2019
10. Applying the Meta-cognitive Strategy to Chinese Reading Teaching Effectiveness, TF Huang, SC Cho, KC Chiu, CH Chou, SC Chou - Proceedings of the 3rd International Conference on e-society, e-education and e-technology, 2019
11. GM (1, N) Analysis of effect of consumer confidence and transaction security on Vietnamese online shopping intention, KC Chiu, CS Lai, TMN Thi - Proceedings of the 2019 International Conference on E-business and Mobile Commerce, 2019
12. The effect of customer perception on intention to use electronic banking in Vietnam-A GM (0, N) analysis, NV Ngo, KC Chiu, CS Lai - Proceedings of the 2nd International Conference on E-Society, E-Education and E-Technology, 2018
13. GM (1, N) analysis of brand equity on purchase intention of creative products, CS Lai, KC Chiu, Y Gao, HW Hsu, HH Chu - 2015 IEEE/SICE International Symposium on System Integration (SII), NAGOYA, JAPAN, 2015
14. 以灰色統計聚類分析中文書寫教學成效，胡天鐘，賴志松，邱桂堅，中華創新管理學會暨中華創意台灣研究學會聯合學術與實務研討會，2015
15. 中文書寫教學成效分析-以應徵函為例，邱桂堅，朝陽科技大學，102學年度通識教育教學與產學實務學術研討會, 2014
16. 粗糙集方法應用於影響護理人員留任因素之研究，邱桂堅，朱倖慧，賴志松，胡天鐘，第十七屆灰色系統理論與應用暨第四屆感性工學聯合研討會, 2012