Educational Background

2002-2006, Ph. D in Grad. School of Economics, Kyoto University, Japan

1998-2000, MBA in Grad. School of Management, Yuan Ze University, R.O.C.

1994-1998, B.B.A. in Department of Business Administration, Tunghai University

Main Research Fields

Consumer Behavior, Marketing Strategy, Digital Marketing, Tourism Marketing

Email

cf@cyut.edu.tw

Lab

Publications

1. Lee, C. F., & Tsai, T. A. (2024). Explore the Relationships of Service Quality, Customer Satisfaction and Behavioral Intention of Heart Valley Education Park. Journal of Business Studies, accepted.
2. Lee, C. F., Chang, B. R., Lin, P. M., Lin, Y. H., Kao, C. H., Yang, Y. Y., & Huang, C. H. (2022). Social Media Marketing Promotion- Dunetai Food as an example. Journal of Tourism Leisure Management, 10(2), 204-214.
3. Lee, C. F., & Tsai, Y. Y. (2021). Explore Use Behavioral Model of Food Delivery Platforms: Foodpanda App as an example. Journal of Tourism Leisure Management, 9(2), 217-226.
4. Lee, C. F. (2020). Using UTAUT Model to Explore Convenient Store APP Adoption Behavior. Journal of Tourism and Leisure Management, 8(2), 105-113.
5. Lee, C. F. (2019). Using UTAUT Model to Explore Beacon Micro-Positioning Technology Adoption. Management Information Computing, 8(2), 11-19.
6. Lan, C. C., Lee, C. F., Wang, S. H., & Wang, H. Y. (2018). Constructing Cultural Goods Strategy and Business Model: The Development of Umbrella Cultural Goods. International Journal of Commerce and Strategy, 10(3), 217-238.

Lee, C. F. (2018). Exploring Usage Behavior of Mobile Games based on TRA and TAM. International Journal of Business and Policy Research, 6(1), 1-15.