Shu-Chin Huang Associate Professor / Chairperson

Shu-Chin Huang

Shu-Chin Huang

Associate Professor / Chairperson

Educational Background 

Ph.D. in Business Administration, National Chung Cheng University, Taiwan 

Main Research Fields  

Marketing Management, Consumer Behavior, Public Relations, Creativity, Training Techniques





Journal Paper

  • Ho, CI, Lin, PY, & Huang, SC (2014). Exploring Taiwanese working holiday-makers' motivations: An analysis of means-end hierarchies. Journal of Hospitality & Tourism Research , 38 (4)  , 463-486  . ( Scopus Q.1; SSCI)
  • Ho, CI, Liao, TY, Huang, SC, & Chen, HM (2015). Beyond environmental concerns: using means–end chains to explore the personal psychological values​​​​​​and motivations of leisure/recreational cyclists. Journal of Sustainable  Tourism23 (2), 234-254. (Scopus Q.1; SSCI)
  • Kao, FC, Huang, SC, & Lo, HW (2022). A rough-fermatean DEMATEL approach for sustainable development evaluation for the manufacturing industry.  International Journal of Fuzzy Systems24 (7), 3244-3264. (Scopus Q. 2; SCIE)
  • More. .

 Conference Paper

  • Huang, SC, Ng, BL, & Chuang, TS (2018, November). The Driving Factors for Fans' Buying Behaviors and Perceived Values​in Brand Community: A Case Study of Cosmetic Brand Community, S3. In Proceedings of the 2018 2nd  International Conference on Education and E-Learning  (pp. 196-201).
  • More..
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