Associate Professor / Chairperson
Ph.D. in Business Administration, National Chung Cheng University, Taiwan
Main Research Fields
Marketing Management, Consumer Behavior, Public Relations, Creativity, Training Techniques
- Ho, CI, Lin, PY, & Huang, SC (2014). Exploring Taiwanese working holiday-makers' motivations: An analysis of means-end hierarchies. Journal of Hospitality & Tourism Research , 38 (4) , 463-486 . ( Scopus Q.1; SSCI)
- Ho, CI, Liao, TY, Huang, SC, & Chen, HM (2015). Beyond environmental concerns: using means–end chains to explore the personal psychological valuesand motivations of leisure/recreational cyclists. Journal of Sustainable Tourism , 23 (2), 234-254. (Scopus Q.1; SSCI)
- Kao, FC, Huang, SC, & Lo, HW (2022). A rough-fermatean DEMATEL approach for sustainable development evaluation for the manufacturing industry. International Journal of Fuzzy Systems , 24 (7), 3244-3264. (Scopus Q. 2; SCIE)
- More. .
- Huang, SC, Ng, BL, & Chuang, TS (2018, November). The Driving Factors for Fans' Buying Behaviors and Perceived Valuesin Brand Community: A Case Study of Cosmetic Brand Community, S3. In Proceedings of the 2018 2nd International Conference on Education and E-Learning (pp. 196-201).