Shu-Chin Huang

Associate Professor / Chairperson

Educational Background 

Ph.D. in Business Administration, National Chung Cheng University, Taiwan 

Main Research Fields  

Marketing Management, Consumer Behavior, Public Relations, Creativity, Training Techniques

Email  

shuang2@gm.cyut.edu.tw

Lab 

T2-931

Publications 

Journal Paper

• Ho, CI, Lin, PY, & Huang, SC (2014). Exploring Taiwanese working holiday-makers' motivations: An analysis of means-end hierarchies. Journal of Hospitality & Tourism Research , 38 (4)  , 463-486  . ( Scopus Q.1; SSCI)
• Ho, CI, Liao, TY, Huang, SC, & Chen, HM (2015). Beyond environmental concerns: using means–end chains to explore the personal psychological values​​​​​​and motivations of leisure/recreational cyclists. Journal of Sustainable  Tourism ,  23 (2), 234-254. (Scopus Q.1; SSCI)
• Kao, FC, Huang, SC, & Lo, HW (2022). A rough-fermatean DEMATEL approach for sustainable development evaluation for the manufacturing industry.  International Journal of Fuzzy Systems ,  24 (7), 3244-3264. (Scopus Q. 2; SCIE)
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 Conference Paper

• Huang, SC, Ng, BL, & Chuang, TS (2018, November). The Driving Factors for Fans' Buying Behaviors and Perceived Values​in Brand Community: A Case Study of Cosmetic Brand Community, S3. In Proceedings of the 2018 2nd  International Conference on Education and E-Learning  (pp. 196-201).
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Kuei-Kuei Lai

Professor

Educational Background

Ph.D. in Management Science, Tamkang University

Completion of Harvard Business School Case Study (PCMPCL)

Professor, Business Administration, National Yunlin University of Science and Technology 

Main Research Fields

Patent analysis, Value Proposition and Business Model, Service Science, and Management Engineering, Technology Roadmap and Forecasting, Technology Analysis, Strategic Management Marketing Management, Consumer Behavior, Public Relations, Creativity, Training Techniques

Email

laikk@cyut.edu.tw

Lab

T-607.2

Publications

Journal Paper

• Lai, Kuei-Kuei, and Shiao-Jun Wu. "Using the patent co-citation approach to establish a new patent classification system." Information processing  & management  41.2 (2005): 313-330. (Scopus Q.1; SCIE)
• Sharma, NK, Govindan, K., Lai, KK, Chen, WK, & Kumar, V. (2021). The transition from linear economy to circular economy for sustainability among SMEs: A study on prospects, constraints, and prerequisites.  Business Strategy and the Environment ,  30 (4), 1803-1822. (Scopus Q.1; SSCI)
• Chang, SB, Lai, KK, & Chang, SM (2009). Exploring technology diffusion and classification of business methods: Using the patent citation network. Technological Forecasting and Social Change , 76 (1) , 107-117 . ( Scopus Q. 1; SSCI)
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Conference Paper

• Ya, KZ, Kumar, V., & Lai, KK (2022, September). E-import Process of an Automobile Dealer in Myanmar: Non-participant Observation. In Proceedings of the 8th International Conference on Industrial and Business Engineering ( pp  . 33-38).
• Sharma, RRK, Ghosh, P., & Lai, KK (2021, April). Multi-Period, Single Commodity and Single Stage Warehouse Location Problems with Location, Distribution Inventory and Shortage Costs. In 2021 IEEE 8th International Conference on Industrial Engineering and  Applications (ICIEA)  (pp. 422-425). IEEE.
• Kumar Sharma, N., Chen, WK, & Lai, KK (2020, December). Challenges and Prospects for Digital Marketers while Dealing with SMEs: An Interview. In 2020 The 4th International Conference on Software and e-Business (pp .  25 -31).
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Chung-Jen, Fu

Professor

Educational Background

Ph.D. Institute of Accounting, National Chengchi University

Master of Finance, National Taiwan University

Bachelor of Industrial Management Science, National Cheng Kung University

Main Research Fields

Financial Analysis, Management Accounting, Cost Accounting

Email

drfucj@cyut.edu.te

Lab

T2-935

Publications

Journal Paper

• Lee, TH, Fu, CJ, & Chen, MH (2023). Elucidating International Travelers' Tourism Image of Taiwan: A Qualitative Approach.  Sustainability ,  15 (3), 1905. (Scopus Q.1; SSCI) 
• Lee, TH, Fu, CJ, & Chen, YY (2020). Trust factors for organic foods: consumer buying behavior.  British Food Journal ,  122 (2), 414-431. (Scopus Q.1; SCIE)
• Lee, TH, Fu, CJ, & Tsai, LF (2019, October). How servicescape and service experience affect loyalty: Evidence from attendees at the Taipei International Travel Fair. In Journal of Convention & Event Tourism (Vol. 20 ,  No. 5, pp. 398-420). Routledge. (Scopus Q.3; ESCI)
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Conference Paper

• Fu, CJ, & Huang, CY (2016, July). Linking Dynamic Equity Valuations to Optimum Weighting in the Performance Compensation System. In 2016 10th International Conference on Innovative Mobile and Internet Services  in Ubiquitous Computing (IMIS)  (pp. 584-586 ). IEEE. 
• Syau, YR, Cheng, CB, & Fu, CJ (2006, June). A Neuro-Fuzzy Approach for Equity Valuation Based on Fundamental Analysis. In NAFIPS 2006-2006 Annual Meeting  of the North American Fuzzy Information Processing Society  (pp. 392 -396).IEEE.
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Educational Background

Ph.D. Business Administration, National Cheng Kung University

Master of Business Administration, National Cheng Kung University

Main Research Fields

Technology Acceptance and Adoption, Information Systems Management and Applications, International Entry Mode Choices Strategy, Competitive Strategies in High-Technology Industries, Electronic Commerce, Service Quality and Recovery, Health Care Management, International Human Resource Management

Email

ymcheng@cyut.edu.tw

Lab

T2-916

Publications

Journal Paper:

• Cheng, Y. M. (2011). Antecedents and consequences of e‐learning acceptance. Information Systems Journal, 21(3), 269-299. (Scopus Q1; SSCI)
• Cheng, Y. M. (2012). Effects of quality antecedents on e‐learning acceptance. Internet Research. (Scopus Q1; SSCI)
• Cheng, Y. M. (2015). Towards an understanding of the factors affecting m-learning acceptance: Roles of technological characteristics and compatibility. Asia Pacific Management Review, 20(3), 109-119. (Scopus Q1; SSCI)
• Cheng, Y. M. (2014). Extending the expectation-confirmation model with quality and flow to explore nurses’ continued blended e-learning intention. Information Technology & People, 27(3), 230-258. (Scopus Q1; SSCI)
• Cheng, Y. M. (2023). How different categories of gamified stimuli affect massive open online courses continuance intention and learning performance? Mediating roles of internal experiences. Social Science Computer Review, 41(2), 495-527. (Scopus Q1; SSCI) 
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Professor

Educational Background

Ph.D. in Economics, National Chengchi University 

Master of Finance, National Chengchi University 

Bachelor of Finance, National Chengchi University 

Main Research Fields

Economics, Financial Econometrics, Macroeconomics, Public Economics, Industrial Economics, Investment, Management Accounting, Financial Accounting, Knowledge Management, Marketing Management, Educational Management.

Email

phhuang@cyut.edu.tw

Lab

T2-952

Publications

Research Publications:

• Mao Qingsheng and Huang Baohui (2000). The Influence of Stock Exchange Income Tax and Securities Transaction Tax on Stock Prices. Journal of National Chengchi University. No. 81. pp. 73-129. 
• Huang Baohui and Liu Yijun (2007), Research on Analyzing Business Performance Before and After Mergers and Acquisitions Using Equity Combination Method and Purchase Method - Cathay Gold and Taishin Gold as Examples, Finance and Taxation Research, Vol. 39, No. 2, pp. 157-188.
• Huang Baohui and Huang Yuting (2008), Research on Investment Policy Purchase Factors, Service Quality, Customer Satisfaction, Customer Loyalty and Sustainability, Business Management Seminar of Truth University.
• Huang Baohui and Zhang Huiwen (2009), Research on the Purchase Behavior and Customer Value of Red-branded Heavy-duty Locomotives in Central Taiwan, Kaohsiung University of Applied Sciences Commercial Modernization Academic Seminar.
• Huang Baohui, Lai Fangyi and Lai Shufang (2009), Discussion on the relationship between bank employees' expectation gap, job stress response, organizational commitment and job performance after the merger, Kaohsiung University of Applied Sciences Business Modernization Academic Seminar

Associate Professor

Educational Background

Ph.D. in Industrial Management, National Taiwan University 

Master in Industrial Management, National Taiwan University 

Bachelor in Statistics, National Taiwan University 

Main Research Fields

Statistics, Production Schedule Control, Innovative Business Model Planning, Soft Solving Algorithm, Operation Research. 

Email

whyang@cyut.edu.tw

Lab

T2-928

Publications

Journal Paper

• Yang, W. H. (1999). Survey of scheduling research involving setup times. International Journal of Systems Science, 30(2), 143-155. (Scopus Q.1; SCIE)
• Yang, W. H., & Chand, S. (2008). Learning and forgetting effects on a group scheduling problem. European Journal of Operational Research, 187(3), 1033-1044. (SCIE)
• Yang, W. H., & Liao, C. J. (1996). Group scheduling on two cells with intercell movement. Computers & Operations Research, 23(10), 997-1006. (Scopus Q.1; SCIE)
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Conference Paper

• Lee, Y. H., Yang, W. H., & Lee, W. J. (2018). Who Should Own the Technology of Nuclear Fusion Under Real Option Approach Analysis?. Advanced Science Letters, 24(7), 5146-5148.
• Yang, W. H. (2009). Sequencing jobs subject to multiple common due dates. In Proceedings of the 10th Asia Pacific Industrial Engineering & Management Systems Conference (pp. 1041-1050). 
• Lee, C. C., Yang, W. H., & Pham, M. T. (2017). A Long-Term Strategy Based on Innovative Business Model for a Vietnamese Enterprise Software Company. Chaoyang Bus Manag Rev, 16, 41-73.
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Associate Professor

Educational Background

Ph.D. in Management, National Yunlin University of Science and Technology

Master in International Management, Chung Yuan Christian University 

Bachelor in International Management, Chung Yuan Christian University 

Main Research Fields

E-Commerce, Patent Analysis. 

Email

sc524@cyut.edu.tw

Lab

L-731

Publications

Journal Paper

• Wu, W. K., Wu, H. C., & Lai, C. S. (2022). The role of buyer-seller guanxi facets and positions in social commerce: an analysis of the buyer's perspective in Taiwan. Asia Pacific Journal of Marketing and Logistics, 34(6), 1266-1284. (Scopus Q.1; SSCI)
• Wu, W. K., Huang, S. C., Wu, H. C., & Shyu, M. L. (2021). The Effects of the Social Influence Approach on Swift Guanxi, Trust and Repurchase Intention When Considering Buyer Dependence. Sustainability, 13(14), 7777. (Scopus Q.1; SSCI)
• Wu, H. C., Chen, H. Y., & Lee, K. Y. (2010). Unveiling the core technology structure for companies through patent information. Technological forecasting and social change, 77(7), 1167-1178. (Scopus Q.1; SSCI)
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Conference Paper

• Wu, W. K., Huang, S. C., Wu, H. C., & Shyu, M. L. (2021, February). The Mediating Role of swift Guanxi Among Buyer'S Perceived Uncertainty, Purchase Experience and Repurchase Intention: An Analysis of C2C Buyer's Perceptions in Taiwan. In 2021 6th International Conference on Intelligent Information Technology (pp. 45-50).
• Chen, Y. C., Lee, Y. H., Wu, H. C., Sung, Y. C., & Chen, H. Y. (2017, November). Online apparel shopping behavior: Effects of consumer information search on purchase decision making in the digital age. In 2017 IEEE 8th International Conference on Awareness Science and Technology (iCAST) (pp. 143-148). IEEE.
• Huang, K. C., Yang, W. G., Wu, H. C., Lai, K. K., Chang, Y. H., & Chang, H. Y. (2016, June). R&D Portfolios and Knowledge Flow of Solar Photovoltaic Companies: Patentometrics Perspective. In 2016 International Conference on Engineering, Technology and Innovation/IEEE lnternational Technology Management Conference (ICE/ITMC) (pp. 1-8). IEEE.
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Main Research Fields  
Human Resource Management, Organization Development, Training & Human Resource Development

Email  
clchang@cyut.edu.tw

Main Research Fields  
Marketing Management ,Consumer Behavior .Retailing Management, Logistics Management

Email  
mglin@cyut.edu.tw

Main Research Fields
Information Management, Management of Technology, Customer Relationship Management

Email  
mlshyu@cyut.edu.tw

Main Research Fields
case study, strategy management, venture creation

Email  
jessica@cyut.edu.tw

Main Research Fields
Marketing Management, Advertising, Personal Selling, Sales Management

Email  
wenkuei@cyut.edu.tw

Main Research Fields
Consumer research, Advertising management, Marketing research

Email  
wshuang@cyut.edu.tw

Main Research Fields  
Operations Management, e-Business strategy and management, Aerospace technology and software quality management, total quality management

Email  
echungc@cyut.edu.tw

Main Research Fields  
Innovation Management, Management of Technology, Service Science, Project Management,
Electronic Commerce, Patent Analysis and Management, Technology Assessment

Email  
chengac@cyut.edu.tw

Main Research Fields
Physical Fitness (Test), Golf

Email  
jjyang@cyut.edu.tw

Main Research Fields
Investment Analysis, Corporate Finance

Email  
edithlai2005@gm.cyut.edu.tw

I-Tung Shin

Assistant Professor

Educational Background 

Ph.D. in Business Administration, National Yunlin University of Science and Technology, Taiwan