Bachelor's Degree Program

What to study in the Department of Business Management? Internship course introduction  Employment Program Introduction  Outstanding performance by the student  How to enroll 

 

 

Learn everything and specialize in nothing VS. Cross-domain talents The era of business managers is here!

#enterprisemanagementdepartment #What to study in the Department of Business Management

 

 

What to study in the Department of Business Management?  Internship course introduction   Employment Program Introduction  Outstanding performance by the student   How to enroll 

 

 

Learning opportunities before entering the workplace? Introduction to the internship course of the Department of Business Management!

#合光機電 #苔曙企業 #新科企業

 

What to study in the Department of Business Management?   Internship course introduction   Employment Program Introduction  Outstanding performance by the student   How to enroll 

 

The Employment Program in Cross-border E-commerce Internet Marketing offered by the Business Administration Department has entered its ninth year. Over 80% of graduates secure employment before August, with more than 50% of them landing jobs related to international trade or online marketing.

Through the practical courses of the employment program, participants gain insights into the operational processes of international trade, enhance their English speaking and cross-cultural communication skills, familiarize themselves with the operation of cross-border e-commerce platforms. They also learn essential video editing, graphic design skills, as well as engage in social media marketing, SEO website optimization, keyword advertising, and Google Analytics traffic analysis - the most popular marketing tools of the moment.

These interdisciplinary trainings give them a competitive edge over graduates from typical Business Administration programs, making them significant assets in companies looking to venture into online marketing.

   

    

跨境電商與數位行銷學程-封面 跨境電商與數位行銷學程-簡介

Cross-border e-commerce and digital marketing

 MOEA Employment Training Program.

 

 

 

 

 

 

 

Introduction to Employment Training Program

1 MOEA subsidizes universities to conduct practical-oriented training courses.

2 Introducing professional instructors from the industry and resources such as corporate workplace experiences.

A 336-hour industry-academia cooperation program to assist young graduates in smoothly transitioning to the workplace.

3 Participants

Local national students in their final two years of study (with a school funding subsidy of 800,000 NT dollars).

跨境電商與數位行銷學程-數位行銷市場趨勢 跨境電商與數位行銷學程-特色

Market changes

101 Entrepreneurial wave following the 2008 financial crisis Micro-enterprises and practical business operation.

102 Large quantities of Taobao products entering Taiwan Micro-enterprises and online retail operation practices.

103~104 Alibaba International expanding into Taiwan Online marketing and international business talent.

105~107 The rise of cross-border e-commerce platforms like Amazon and Lazada Cross-border e-commerce and international business talent.

108~110 The golden intersection of digital advertising and traditional media Cross-border e-commerce and digital marketing.

Continue Stay tuned to market changes and follow suit.

 

Program Features

1 Classes on Fridays, convenient for scheduling from Monday to Thursday.

2 Complete 5 courses for 15 credits, which can be counted towards required or elective credits for graduation.

3 Gain access to costly training courses in the market for free.

Renowned mentors will guide you through hands-on learning.

Teacher Yan Jiacheng for SEO, Teacher Lin Mengxuan for GA and AdWords, Teacher Xiao Lu, Teacher Xiao Gui, senior executives in the central region, and more.

4 Obtain Google AdWords/Analytics certifications and receive coaching to participate in B2B and B2C competitions.

Enhance practical skills to enrich your resume for job applications.

跨境電商與數位行銷學程-課程內容 跨境電商與數位行銷學程-玉山網協會合作

Course content

Text + images + microfilm = digital copywriting

                                               +

Community management + keyword advertising + GA traffic analysis = digital marketing

                                               +

International trade practices + cross-cultural communication + e-commerce platforms = cross-border e-commerce 

                                                  =

                                  Workplace competitiveness

Collaboration partner

The signing ceremony of the memorandum of cooperation between our department and the Yu Shan Web Commerce Association

 

 

 

 

 

跨境電商與數位行銷學程-玉山網協會合作方式 跨境電商與數位行銷學程-合光機電有限公司

Ways to collaborate with the Taichung Yushan E-commerce Association

Yushan E-commerce Association

Specializing in professional instructors from management consulting companies.

Employee training for the Student Yushan E-commerce Association.

Student

The company with the highest alumni density

Heguang Machinery and Electrical Industry Co., Ltd. - Children's Book Department.

 

 

 

 

跨境電商與數位行銷學程-學程特色 跨境電商與數位行銷學程學生獲獎

Program features

Establishing a long-term cooperative relationship with the Central Yushan E-commerce Association.

Practical and practice-oriented training approach.

Encouraging students to participate in e-commerce platform competitions and win multiple awards.

Pass rate of Google Analytics certification is close to seventy percent.

Program outcomes

Recipient of an award of excellence

 

 

 

 

 

台中教育電台訪問 歡迎加入跨境電商與數位行銷學程

Recommended by the Ministry of Labor

Accepted an interview by Taichung Educational Radio.

 

 

The best school, the best department.

Providing the best training.

In the Department of Business Administration at Chaoyang University of Technology.

   

   

    

    

 

What to study in the Department of Business Management?   Internship course introduction   Employment Program Introduction  Outstanding performance by the student   How to enroll 
 
 
In 2022, students Li Min Hsuan, Chu Ching Mei, Wu Yi Hsin, and Wang Li Fan formed a team to participate in the 6th National B2B Cross-border E-commerce Competition for College and University Students. Among 32 public and private universities and colleges, and 67 participating teams nationwide, they stood out and won first place in the New Star Group. Additionally, they received awards in Video Promotion, Shelf Presentation, Publication, Order Growth, Order, and Inquiry Categories. Their mentors, Wu Hsiao Chun and Chen Yue Chin, were also awarded as Outstanding Teachers. In total, they garnered 8 major awards, making them the biggest winners of this competition.
第6屆全國大專院校B2B跨境電商競賽朝陽企管系第一名
 
 
Want to know more about Chaoyang’s characteristic teaching on enterprise management?

#Special Production #Employment Course #Enterprise Internship #Click on the icon #to see the introductions of the senior students

專題製作 就業學程 企業實習
Special Production Employment Course Enterprise Internship

 

 

 

 

 

 What to study in the Department of Business Management?   Internship course introduction  Employment Program Introduction  Outstanding performance by the student  How to enroll

 

 

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