本次競賽主題為【日月潭國家風景區國際永續行銷企劃競賽】，透過替日月潭國家風景區規劃 創新行銷企劃案，以作為學生實務操作演練與創意發想的實務場域，冀望全國大專院校 學生透過此次競賽，整合學校所學知識及技能，再藉由發揮團隊精神與創新行銷思維， 培養大專院校學生對於產業趨勢與需求之敏感度，進而獲得解決產業問題的實務能力。

This year’s theme, “Sun Moon Lake National Scenic Area International Sustainable Marketing Proposal Competition,” invites participants to design innovative marketing plans. The competition serves as a practical field for students to exercise hands-on skills and creative thinking. Through this competition, students are expected to integrate the knowledge and skills acquired at university, demonstrate teamwork and innovative marketing thinking, and develop heightened sensitivity to industry trends and needs, thereby strengthening their practical ability to solve real-world business challenges.

一、競賽題目Competition Topic:

競賽主題【日月潭國家風景區國際永續行銷企劃競賽】，日月潭是台灣最具代表性的國際級觀光景點，日月潭風景區管理處積極推動「智慧旅遊」、「低碳運輸」、「文化保存」與「永續發展」，期望塑造日月潭成為亞洲永續旅遊示範地。

The competition theme is “Sun Moon Lake National Scenic Area International Sustainable Marketing Proposal Competition.” Sun Moon Lake is one of the Taiwan’s most iconic international tourist attractions. The Sun Moon Lake National Scenic Area Administration has been actively promoting smart tourism, low-carbon transportation, cultural preservation, and sustainable development, with the vision of positioning Sun Moon Lake as a model destination for sustainable tourism in Asia.

二、主辦單位：朝陽科技大學企業管理系主辦。

Organizer: Organized by the Department of Business Administration, Chaoyang University of Technology.

三、參賽對象： 就讀各公私立大專校院在學學生（含研究所），對於創新創意企劃有興趣者，不限 科系、年級皆可報名參加。

Eligibility: Students currently enrolled at public or private universities and colleges (including graduate programs) who are interested in innovative project planning may apply; applications are open to all majors and year levels.

四、參賽資格Team Composition：

1. 參賽同學必須「三至六人」組成一隊，不接受二人以下、七人以上報名參賽。 同學可跨系或跨校組隊，但「一人只得參加一組隊伍」。競賽團隊須具備指導 老師，「一隊以兩名指導老師為上限」，但各指導老師不限指導組數。

Each team must consist of three to six students. Applications from teams with fewer than two or more than seven members will not be accepted. Students may form teams across different departments or universities; however, “each student may only participate in one team”. Each team must have at least one faculty advisor, with a maximum of two advisors per team. There is no limit to the number of teams a faculty advisor may supervise.

2. 競賽團隊在「上傳報名表後，即不得更換團隊成員」。

Once the registration form has been submitted, team members may not be changed.

五、報名費用：為鼓勵大專院校學生踴躍參與本次競賽，參賽學生毋需繳交任何費用。

Registration Fee：To encourage enthusiastic participation from university and college students, no registration fee will be charged to participant.

六、報名方式Registration Procedure：

1. 報名時間：自即日起（2025年9月17日）至2025年11月24日(一)中午12：00前，參賽團隊請自行擇定一人為團隊代表人，為使資料傳送無誤，請於報名時填入經常使用之E-mail信箱。參賽隊伍需填寫線上「2025全國賣呐炬達人創新行銷競賽報名表」並上傳「參賽隊伍責任聲明及授權同意書」電子檔案(全部採取網路報名，逾時者視為未報名) 。

線上報名網址：https://forms.gle/udGhZmxei1fUrQbB7

Registration Period: From today (September 17, 2025) until 12:00 noon on Monday, November 24, 2025. Each team must designate one team representative. To ensure successful delivery of notices, please provide a regularly used email address at the time of registration.

Teams must complete the online “2025 National Management Innovative Marketing Competition Registration Form” and upload the electronic file of the “Team Responsibility Declaration and Consent & License Agreement.” (Online submission only; late submissions will be deemed not registered.)

Online registration link: https://forms.gle/udGhZmxei1fUrQbB7

2. 主辦單位經確定完成報名後，將會儘速回覆，因此請各團隊務必確認是否收到主辦單位之回信。

Once the registration is confirmed by the organizer, a reply will be sent as soon as possible. Each team must ensure that they have received the confirmation email from the organizer.

七、活動聯絡人Competition Contact Staff：

企業管理系李靜芳助理教授

Assistant Professor: Ching Fang Lee

Department of Business Administration, Chaoyang University of Technology

專案助理: 蕭偉鴻Project Assistant: Sion Wei Hoong; 0916717832.

活動信箱Event Email: 2025csmileng@gmail.com

線上報名網址Online registration link：https://forms.gle/udGhZmxei1fUrQbB7

Online registration link

Regulations for the 2025 National Management Innovative Marketing Competition

Case Title: Sun Moon Lake National Scenic Area International Sustainable Marketing

Team Responsibility Declaration and Consent & License Agreement